Vectornator is No Longer!?

Vectornator (now Linearity Curve) is a powerful and versatile graphic design software that has garnered attention for its user-friendly interface and comprehensive tools tailored for vector-based design. Originally introduced as Vectornator Pro, the software aimed to provide designers, illustrators, and artists with a platform that seamlessly combined creativity and functionality. It gained popularity for its intuitive approach to vector graphics, enabling users to create everything from intricate illustrations to stunning designs with ease and for free 😆.

When first starting out in Graphic Design I wanted tools that were low cost, so that I wouldn't spend too much right away. I found a few programs like GIMP and Inkscape. They were cool and I found a few videos to help me get started, but they both seemed like too much work. I kept searching and came across Vectornator. It was fairly new so not much about it on the internet but enough for me to learn the basics. I never turned back. I pretty much used Vectornator as my primary design software. So when I woke up one morning and saw that Vectornator had rebranded with a new name and logo, I was stunned. I also low-key expected it. Every one has to level up one day.

In a significant strategic move, Vectornator underwent a rebranding and transformed into Linearity Curve. This rebranding marked a shift in the software's identity and positioning in the market. The name "Linearity Curve" suggests a focus on the precision and control inherent in vector graphics, which aligns with the software's core strengths. The rebranding likely aimed to emphasize the software's ability to assist designers in crafting smooth, precise, and visually appealing curves – a fundamental aspect of vector-based artwork.

With this transition, Linearity Curve is likely to continue to build upon Vectornator's legacy while introducing enhancements and refinements to its feature set. This rebranding could have also been an opportunity to distinguish itself from competitors and to cater to a broader audience by positioning itself as a sophisticated tool for both seasoned professionals and aspiring designers. I mean, Adobe didn't grow into what it is today overnight. It took much needed growth as a brand.

Overall, Vectornator's transformation into Linearity Curve represents a strategic evolution, emphasizing its commitment to providing innovative solutions for vector graphic design. And I'm here for it. The rebranding likely sought to capture the essence of precision and creativity that vector graphics demand while positioning the software for continued growth and success in the competitive design software landscape. I just hope they keep beginners and hobbyist in mind and keep a low cost option.